Halo turned out to be a massive blockbuster and the killer app for the original Xbox. Bungie hit it big in 2001 after being acquired by Microsoft and releasing its next project, a little sci-fi shooter called Halo.
Bungie developing new halo game series#
The studio started in 1990 developing games for the Apple Mac computer, including the sci-fi shooting series Marathon.
"While this is one of Sony's biggest-ever acquisitions, the amount paid by Microsoft puts into context the heavy competition faced in this sector and the strong valuations we are seeing across the games industry." What did Sony really pay for?īungie is one of the premier game developers in the industry. "The amount paid for Bungie at $3.6 billion is a fraction of the amount Microsoft is planning to invest in Activision Blizzard," said Piers Harding-Rolls, research director for Ampere Analysis. It's also another signal that marquee franchises such as Destiny are worth their weight in gold - even if it pales next to the Activision deal. This move could be more about making sure PlayStation gamers have access to a popular shooting title if Microsoft decides to yank Activision's Call of Duty from its game console in the future.
The move underscores the broader move by larger video game players to scoop up small developers as a wave of consolidation hits the industry. After all, $3.6 billion is a big price tag for a studio whose main asset is one game.
Sony's acquisition of Bungie raises questions about what it's really getting in the developer. Still, some analysts wonder if it's actually worthwhile or more of a FOMO-inspired feeding frenzy. This purchase is far smaller than the $12.7 billion Grand Theft Auto maker Take-Two Interactive is paying for FarmVille developer Zynga, or the $68.7 billion Microsoft is spending to buy World of Warcraft creator Activision Blizzard, but the PlayStation maker is getting its hands on one of the most celebrated game makers of all time. Bungie, the developer behind the Halo and Destiny franchises, on Monday signed a deal to be sold to Sony in a deal worth a reported $3.6 billion.
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